posted on January 29, 2012 with 139 notes
  1. Fiat 126 (1972)
  2. Fiat 500 (1958)

Fiat advertisement, done right. For decades Fiat knew exactly how to sell tiny, underpowered and cramped cute cars both to men and women of all ages.

I’m thinking about a European Don Draper of Fiat’s marketing department.

tags fiat 70s 50s women advertisement
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