- Fiat 126 (1972)
- Fiat 500 (1958)
Fiat advertisement, done right. For decades Fiat knew exactly how to sell tiny, underpowered and cramped cute cars both to men and women of all ages.
I’m thinking about a European Don Draper of Fiat’s marketing department.
Lotus 80 (1979, Monaco)
When Chapman designed the Lotus 80, he wanted to take the ground effect (which had worked brilliantly in the 79) a level further.
The whole car was designed to work like a huge wing, developing massive amounts of downforce. In theory, it should have been great — but it wasn’t. Andretti found it to be undriveable, and for the rest of the season Lotus were back to the good ol’ 79.
Mercedes-Benz 190SL (W121) assembly line in 1955
(by Auto Clasico)
Cadillac Eldorado (1959)
Here’s something interesting: the design of the 59 Eldorado was from Cadillac themselves, but the actual build was comissioned to Pininfarina.





